Mid-Autumn Festival: Moon cake packaging gift box

There is still one month from the Mid-Autumn Festival. After the bulk of moon cakes, the moon cakes in the gift box have begun to be listed. This year's moon cake is a bit of a personality. In the past few years, everyone is more luxurious than everyone else. But this year, every family wants to have a higher level of creativity. Whether it is stuffing, packaging or styling, they all want to be unique.

Moon cakes have been listed on the market as early as a month ago. In some supermarkets and pastry shops in the urban areas, bulk moon cakes have appeared. However, the moon cakes presented in gift boxes are the most recent events. Yesterday, I found in supermarkets in urban areas that mooncakes in gift boxes had been placed on the most prominent display stage. The real atmosphere of the Mid-Autumn Festival was also officially created along with their appearance.

The author sees that compared to previous years, this year's mooncakes are relatively simple. No matter whether it is packaging or price, most of them take the cheap route. Although there are no shortage of six or seven hundred gift boxes, most of the prices are in one or two hundred yuan. Even less than a hundred dollars.

However, despite the large-scale listing of gift moon cakes, most of the people’s attitudes at the moment are simply not to buy. In this regard, the industry said that, after all, there is still a month away from the Mid-Autumn Festival, the current purchase of moon cakes are mainly based on their own early adopters, so it is the bulk of moon cakes selling the most fire. “At present, we have to sell more than 50 kilograms of bulk moon cakes each day,” said the person in charge of Wal-Mart's supermarkets. “The launch of mooncakes for gift boxes generally has to wait until 7 to 10 days before the Mid-Autumn Festival.”

Moon cake design tricks this time, a so-called "ass" moon cake is very hot on the Internet. It is said that in English, the buttocks are shown to people, called "moon", but also the meaning of the moon. Therefore, a seven-year-old Chinese cake shop in Hong Kong designed this mooncake series called crossover in this novel and funny way to attract eyeballs. The author sees that there are four moon cakes in this set. The box surface is not marked with the inner style. It is randomly drawn. There are ass but there are also jeans that are half off.

Of course, this author's moon cake author did not find in the Jinhua market, but looking at all kinds of moon cakes currently on the market, one can also see the consensus of major moon cake makers “grabbing the market with creativity”. This point, the light can be seen from the use of materials.

The author sees that this year's mooncakes are full of tricks. Light on the fillings uses corn, lemon, chocolate, mustard, salmon, chive, truffle, foie gras, Taiwanese stewed pork, and roses. The author roughly counted and discovered more than 30 new varieties. In addition, this year’s moon cakes have also been painstakingly applied to the crusts. The ice skins that have been in existence for several years are not to say that this year’s mooncake manufacturers have also launched the Taoshan skin, bamboo charcoal skin, grain cereals, and buckwheat skin creatively this year. , corn bran, peanut skin, etc.

In addition, mooncake makers have also emphasized creativity by emphasizing luxury in mooncake packaging. For example, the Mooncake launched at the World Trade Center Hotel this year emphasizes the concept of DIY on the packaging box. The moon cake box is designed as a frame that can be hung and the moon cake can be used to place photos and send moon cakes. Customized greetings can be placed inside. Some online sellers also printed words like “dad” and “mom” on mooncakes to reflect the uniqueness of the product.

Insiders say that moon cake innovation is also a means of sales breakthrough. According to reports, in recent years, the moon cake market is very competitive, but the market demand is gradually shrinking, especially the moon cake gift box, showing a downward trend almost every year, so we need to rely on continuous innovation to win in the competition.